As a driving force behind Abu Dhabi’s rapidly expanding gaming scene, AD Gaming is proud to announce a dynamic new partnership with SAWA Group, a leading game publishing and esports company in the MENA region. With a focus on localizing global video games, largely developed in China, and esports content, SAWA Group’s vast game library will now be more accessible to Arabic speakers across MENA. And with their relocation to Abu Dhabi, SAWA Group will be perfectly positioned at the heart of the region’s largest community of game developers. Get ready to level up your gaming experience with AD Gaming and SAWA Group!
Driving innovation and growth in Abu Dhabi’s mobile gaming and esports sector
Sultan Al Riyami, Head of Gaming and Esports at AD Gaming, said, “Demand for high-quality gaming content across the Arabic-speaking world has never been higher. The opportunity to tap into this market from Abu Dhabi is substantial, and SAWA’s expertise in the localization of gaming esports content addresses this head-on. Since its inception, AD Gaming has succeeded in building an ecosystem that supports all segments of the gaming and esports sector. Bringing SAWA into the fold both diversifies and expands our community as we continue to advance Abu Dhabi’s gaming industry.”
“Aligned with AD Gaming, SAWA Group is dedicated to enhancing the gaming and esports ecosystem in the UAE, creating more opportunities for the country’s passionate gamers to experience global content in their native language. By supporting its thriving community, we are confident that Abu Dhabi will become a premier global destination for gaming and esports,” said Jing Wang, CEO of SAWA Group.
From deeply localized games like Infinity Kingdom to partnerships with top-tier TV channels in the MENA region, SAWA Group is revolutionizing the gaming experience for players of all ages. In addition, with millions of downloads across the Huawei app gallery, Google Play Store, and Apple App Store, SAWA Group’s vast network is connecting game developers globally with the core of Arabic culture.
Furthermore, with its Multi-Channel Network and strong ties to MBC Group, SAWA Group is building deep connections between players, users, and game developers, making gaming more accessible and enjoyable than ever before. Therefore, get ready to join the next level of gaming and esports with SAWA Group.
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