Hey, do I strike up a conversation with tattooed musician Theo or assured web designer Dakota? It is a conundrum in the Netflix gaming market “Too Hot to Handle: Love Is a Game.” Which has been downloaded more than 1 million times since its release in December by the gaming market.
Netflix has acquired several gaming market companies over the past two years and established its own studios in Helsinki and California. Leanne Loombe, vice president of outside games, gave another update on Monday:
There are presently 55 games in Netflix’s library, including fresh originals based on Netflix IPs and classic games from other creators.
This year, 40 more will be added.
In addition to 16 internal projects, there are 70 new games being created with gaming partners.
feature ties to shows like “The Queen’s Gambit” and “Shadow and Bone,” as well as, yep, a “Too Hot to Handle” sequel.
Loombe claimed that the diversity of game genres is a deliberate marketing ploy to reach a wide audience.
As of August, according to IGN, less than 1% of Netflix users routinely played its games.
The value proposition of the streamer is strong. It provides users with entertaining games at no extra cost, many of which are connected to popular IPs.
Yet, they’re all mobile and not accessible through the TVs and PCs that people typically use to access Netflix. Netflix wants to create a cloud gaming platform for TVs and computers (Amazon did that last year).
Even if the service is still in its infancy, it’s difficult to dismiss Netflix. After all, they did manage to draw 142 million homes to a game of “Red Light, Green Light” in which survival was at stake.